How to Properly Raise Awareness about Colon Cancer

Having colon or rectal cancer is really a sensitive topic for most people. Usually avoided and uncomfortable to talk about, it is currently the second deadliest cancer in America, according to the American Cancer Society, so it shouldn’t be a taboo! Fortunately, there are those who do their best to attract people’s attention and they are Read more


The 56 Original Ingredients in Jägermeister

It takes 56 parts, 3 great artists and one creative idea to make a campaign that both people within the advertising industry and the consumers will talk about–or at least, so is the case with the new Jägermeister campaign for the US market, called “56 Parts. Best as One.” NYC-based Deutsch agency gathered artists Olivia Read more


Coca-Cola’s New Campaign Will Put a :D On Your Face

Smiley-faces are at the center of Coke’s latest Emoticoke ad campaign. Devised by DDB Puerto Rico, the brand has registered URLs made up entirely of emojis. Whether they’re grinning, crying tears of joy, or cheekily sticking their tongues out, typing in any of them in a mobile web browser followed by ‘.ws’ leads to a special landing Read more


Is Lifting Humans Too Heavy for CrossFitters? I Don’t Think So.

Can you imagine more effective workout than to help others while exercising? Or to exercise while helping strangers? This is exactly what Reebok, and a group of enthusiastic CrossFitters did when Stockholm’s subway went out of order. Last week, when the escalators in Swedish capital got stuck, people were in a real trouble — climbing Read more


8 Key Questions in Financial Branding: Roundtable #09

If, to any degree at all, the statement “a brand is a promise” rings true with you, then you’ll know why financial brands have been is such a predicament of late. Few sectors have suffered the self-inflicted wounds of broken promises more than has the financial services realm. That’s why, in this edition of The Read more


This Cheeky Beer Can Strips When Chilled

Cheeky and functional? Do those two even go together? Agency WMcCann managed to design a can for Conti Bier that indicates when it’s chilled to perfection. Obviously targeted to the male population, the indicator is a pinup girl whose dress fades when it’s the right temperature. Somehow, you’d think that hotter temperatures make a girl strip Read more


Why Fickle Clients Are More Profitable In the Long Run

Everyone wants to be the quarterback — the agency that signs a client and is ushered right into the C-suite to serve as the backbone of the client’s marketing strategy. Your agency loves clients like these because they value the same thing you do: the work. They expect you to be the workhorse of their Read more

‘Good’ Campaign of the Week: Superformula to Fight Cancer

Brand: A.C.Camargo Cancer Center Agency: JWT Brasil Campaign: Superformula to Fight Cancer It’s said that the the first step in the fight against cancer is to believe in the cure. At the A.C. Camargo Cancer Center, one of the biggest challenges for doctors is keeping the children’s spirits up, especially whilst undergoing chemotherapy. So in Read more

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How Many Nights ‘Till Christmas? Milka’s AR Will Help You Count

Christmas is just around the corner, which always brings the countdown of how many nights ’till the magical day. The feeling of anxiety and hope is on most people’s pores. This feeling is accentuated even more when you are kid. Time doesn’t seem to pass by, especially during this festive time of year. Thinking about that, Read more

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This Year’s Best Christmas ATL?

For this year’s Christmas ads, we’ve had the lot, as more or less every major retailer has now released their ads and laid out their stall for what they can offer consumers this Christmas. We’ve had John Lewis’ CGI/stuffed penguin, M&S’ Christmas fairies, Tesco shining a light on community spirit, surprises from Lidl, Aldi’s hogmanay Read more