Vuk has passions for proper font weights, never-ending Pantone books, and pushing the boundaries of design with colleagues at jones knowles ritchie. He works closely with clients to help solve their creative challenges and ensure the outcomes are as purposeful as the design intention itself. Vuk has worked with global clients such as Cerebos, Suntory, AB InBev, Pepsico, and Mars Inc. His experience with jkr is reflected through work in studios spanning New York, London and Singapore - the latter of which he calls home. Vuk's articles are intended as conversation starters. He welcomes your thoughts in the comments below.