Terri Goldstein is the principal and founder of The Goldstein Group.
A marketing strategist who has restaged some of America’s most beloved brands over two decades, Terri is an intensely creative thinker who views brands as living entities. The author of breakthrough research on consumer behavior, recall and sensory motivation in the retail environment, Terri approaches branding with the same zeal that she brings to her watercolors and classical piano.
As a branding expert, she has breathed new life into heritage brands such as: Heinz, PAM, Bayer Aspirin, Foster Grant, Luden’s, One-A-Day, IcyHot, ACT, and Allegra. At The Goldstein Group, Terri and her team generate iconic designs and branding initiatives that are informed by historic and present insights from the client, the consumer and the competition.
A frequent lecturer at industry conferences, Terri contributes regularly to such publications as Brandweek and Graphic Design USA. She is on the Board of Directors at the Scent Marketing Institute, and teaches at FIT and the Marketing Institute.