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Non-Digital Advertising Still Has a Place

Before I get to my piece today, I feel almost like I need to go to confession for it has been far too long since I have penned anything for the great folks at Branding Magazine. So bless me Branding Magazine for I have sinned, it has been a very long time since my last submission. Read more


More Consumers Sharing Bad Brand Experiences

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today’s Consumer-Driven World. That’s the title of a book I just came across in writing this article. It was written back in 2008 by Pete Blackshaw and while the author may have exaggerated slightly re: how many people angry customers tell their Read more


Music to a Brand’s Ears

In many ways a TV commercial is a mini movie. It has characters and a plot and oftentimes a soundtrack. Only thing missing is coming previews and some popcorn and oh yeah, the overpriced tickets. But it is the soundtrack I want to talk about for I believe when the right brand gets together with Read more


Brands Reap The Rewards Of Internet Advertising

Be it by desktop, tablet or smartphone more and more consumers are making purchases via ads they see on the Internet. As they say, the numbers don’t lie as 1Q 2012 saw the highest first-quarter revenue ever generated via Internet advertising ($8.4 billion) according to the Interactive Advertising Bureau – which was over $1  billion Read more

Why Brand Managers Need to Pay Close Attention to a Logo

Why Brand Managers Need to Pay Close Attention to a Logo

I am not a designer nor do I play one on TV. However, I have done my fair share of branding and have worked with many a designer and art director on logo design and creation. And just as every word in a given brand’s tagline or slogan carries an inherent amount of weight, so Read more


The Most Powerful Brand Ambassador In The World Is…

Last February I wrote an article titled Brand Ambassadors: Why Brand Managers Should Consider Them Priceless. My assertion was based on a finding from a study conducted by Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm. There was study finding in particular I based my belief on. This one… I wrote in Read more

Brand Managers Rejoice, Twitter Just Opened Its Vault

Brand Managers Rejoice, Twitter Just Opened Its Vault

Brand managers should be dancing in the streets, literally with the news that Twitter is now allowing companies to search and analyze two years worth of Tweets instead of the previously-allowed 30 days. However, those same brand managers would be wise to realize that not everyone will join them in their celebratory dance. No, consumers Read more


Brand Ambassadors: Why Brand Managers Should Consider Them Priceless

Based on the findings of a recent survey, the role of brand ambassadors is paramount for the ultimate success for a given brand in today’s social media crazed world. Not long ago a survey was conducted by Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm. One particular finding speaks directly to Read more


Silos: The Biggest Barrier To True Brand & Consumer Engagement?

Call it multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want… a consistent and seamless message across all marketing channels. A study conducted by Gartner, a leading information technology research and advisory company, revealed that companies, at least in the Read more


In the Social Media and Digital World, Brands Can’t Take a Sick Day

There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak. Those days are long gone and brands and companies alike better realize that right now.  Let me state categorically for the record Read more