Robert K. Passikoff

Robert K. Passikoff

Dr. Robert K. Passikoff is Founder and President of Brand Keys, Inc., has 35 years of agency and client experience in all phases of strategic brand planning for B2B and B2C product and service categories. He pioneered work in loyalty and engagement, creating the Brand Keys Customer Loyalty Engagement Index®, the Brandweek Loyalty Leaders List, the Sports Fan Loyalty Index®, and the Women’s Wear Daily Fashion Brand Engagement Index®.

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