Robert K. Passikoff | Branding Magazine
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Branding the Presidents of The United States
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Robert K. Passikoff

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Dr. Robert K. Passikoff is Founder and President of Brand Keys, Inc., has 35 years of agency and client experience in all phases of strategic brand planning for B2B and B2C product and service categories. He pioneered work in loyalty and engagement, creating the Brand Keys Customer Loyalty Engagement Index®, the Brandweek Loyalty Leaders List, the Sports Fan Loyalty Index®, and the Women’s Wear Daily Fashion Brand Engagement Index®.
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Ron Johnson Ousted as JCPenney CEO

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McDonald’s Fish McBites Flounders, New Product Line Doesn’t Hook Consumers

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Super Cyber Brick-and-Mortar Lowest Prices Shopping Month?

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Lucky Thirteen: Trends for 2013

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When You’re a Real Brand There’s Always a Snowball’s Second Chance

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Look! Up In the Sky! It’s a Bird! It’s a Plane! Nah, It’s Just the American Airlines Brand Plummeting to Earth

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RIM Shot – Blackberry Heading into the Death Spiral

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Digital SLRs and Point-and-Shoot Cameras Went On Vacation Too

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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.