Focusing on the Story: Cartier Winter Tales

Focusing on the Story: Cartier Winter Tales

The renowned jewelry brand Cartier has recently launched the 4th annual edition of “Winter Tale”, an inspiring campaign video that celebrates the joy of the gifting period, showcasing, in a glimpse, the magical world of this brand. The video itself is a continuation of an already existing platform, whose objective is to engage and excite Read more

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Luxury Brand Partnerships – Risk or Opportunity?

The Luxury Institute New York has completed a research on the appeal and impact of brand partnerships, which found that the highest risk for luxury brands partnering with another brand (luxury or mainstream) is the potential damage to the brand image and reputation. Despite that, nearly half of the affluent consumers consider long-term collaborations to Read more

LVMH Expanding in Hospitality – A New Pattern for Luxury Brands?

LVMH Expanding in Hospitality – A New Pattern for Luxury Brands?

The world’s largest luxury goods producer, LVMH (Louis Vuitton Moët Hennessy) has bought a five-star hotel in the Caribbean and has apparent plans for other top hospitality locations. Next to the recently bought Hotel Saint-Barth Isle de France on the French Caribbean island of Saint Barthélemy, LVMH has also acquired the Cova café in Milan, Read more

Chanel Shows Where Beauty Begins

Chanel Shows Personal Allure in “Where Beauty Begins”

Chanel has recently launched a new campaign for a skin care line titled “Where beauty begins”. The campaign features the brand’s already established ambassador – Diane Kruger – and talks about the beauty that comes from within. The actress embodies urban womanhood in iconic Chanel outfits that reflect strong self-confidence, while recognizing the beauty of every moment Read more

Luxury Industry – Ready to Change?

Luxury Industry – Ready to Change?

Luxury brands continue with their efforts on remaining exclusive and generating sales within the current market situation. Knowing that global sales of luxury goods are expected to slow in 2013 as the Chinese market stabilizes and the European market remains flat, brands are forced to re-think their strategies. The Luxury Goods Worldwide Market Study predicts Read more

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