The Evolution of Soda Brand Can Design

The Evolution of Soda Brand Can Design

The bloggers at Bold Post have made an interesting catalog of the evolution of famous soda can design throughout time. Coca-Cola, 7Up, or Dr. Pepper, each of the brands history of packaging starts around the 50’s until current day. Through the images we can clearly see a real evolution, brand progress and just how soda Read more

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Did Microsoft Start a Design Revolution?

The term “Flat design” originates from a specific design style which removes most – if not all – drop shadow, gradient and textural effects and concentrates instead on color, form and type. It refers to a design style that looks, simply, flat. An example of “Flat design” – Microsoft’s “Metro” look Flat design was and Read more

When Airplane Cutlery Doubles as Airplanes

When Airplane Cutlery Doubles as Airplanes

Now this is something we might call applied branding; Catalan designer, Eugeni Quitllet, made an interesting use of designing seemingly ordinary airplane cutlery for AirFrance. The utensils are made for children on-board flights; a children’s pack contains the regular knife, fork and spoon, but also three plastic wings that, when used with the utensils – Read more

Yellow Pages Rebrands into a Brand for "Doers"

Yellow Pages Rebrands into a Brand for “Doers”

Being that it’s North America’s largest local search, media and advertising company and claims a top-40 web domain in the U.S. according to BrandNew, it’s not surprising that Yellow Pages rebranded itself for a new age and a digital audience. Recognizing the need to make a strong and direct move into digital and mobile, YP Read more

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Wine Branding: It’s All in the Bottle

In today’s consumer society, store shelves are packed with similar products, all reaching out and yelling “buy me!” Branding and labeling those products becomes more and more complicated with each passing day and new competitor; a well established brand and striking, communicative packaging becomes a necessity in the market. We decided to single out a Read more

Famous Logo Mashups

Famous Logo Mashups

Recently we wrote about a project about logos on a hangover and this is a similar, mind-boggling attempt at experimenting with famous logos. Taking two somehow related logos, the Logo Mashups Tumblr creates logos of its own, which then confuse us at first but later make us laugh or think “hey, this could be even Read more

Illustration in Ads: A Fresh Way to Stand Out?

Illustration in Ads: A Fresh Way to Stand Out?

Russian illustrator Iv Orlov made a bunch of not-so-typical ads for Volkswagen. Instead of the usual high-res car images and dramatic photography, Orlov illustrated the “Weekenders” ads in his own, cheerful style. The illustrations show weekends in various countries – such as France, Germany, Italy, Spain, Sweden, and the UK – and how the VW Polo Read more

Is Google Going "Flat"?

Is Google Going “Flat”?

This has certainly been an exciting year when it comes to logo redesigns, with the latest one of them being from Yahoo!, and Google just might be following the trend. Tech site Arstechnica reported on Monday that a new and refreshed Google logo design was hiding within the Chrome Beta for Android browser. The “new” Read more

Vodafone Updates Its Look

Vodafone Updates Its Look

Vodafone refreshed its visual identity; now the “Power of Red,” reflects energy and the desire to move forward, with an enhanced version of the logo, a flexible red rhombus shape that can be used in both moving and static forms. According to DesignWeek, Vodafone says the new rhombus positions the company as a catalyst for Read more

Yahoo!'s New Logo Revealed

Yahoo!’s New Logo, Revealed [Updated]

After it’s pretty neat 30 Days of Change campaign in which Yahoo! used an alternative logo every day in order to count down to its actual new logo, the result that we’ve been waiting for is disappointing, to say the least. Yahoo! unveiled its new logo at midnight last night. A new, more intense shade Read more

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