New Dior Addict Campaign is Addictive Like Never Before

New Dior Addict Campaign is Addictive Like Never Before

The French fashion house Dior has showed us once again its recognizable note of playful elegance presenting its latest campaign and video for well known Dior Addict fragrance line. It’s created by Swedish director Jonas Akerlund and inspired by the legendary scene from the Roger Vadim’s movie “And God created women”, from 1956. Dior has decided Read more

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Nike Celebrates 40 Years of Women in Sport

Celebrating female athletes on Title IX’s 40th anniversary, Nike has decided to encourage once again using its society and social impact. Showing respect for the female engagement in sport, the brand has released a new video entitled Voices, created by advertising agency Wieden + Kennedy. The Education Amendments which provide sports achievements for both genders Read more

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H&M and Maison Martin Margiela – The Latest Fashion Collaboration

H&M never sleeps – after many fashion collaborations, the brand has made another, this time with a bit more avant-garde designer Maison Martin Margiela and his French fashion house. After many speculations about this next fashion team up, H&M has officially confirmed it yesterday. Following that annunciation, the brand has released two videos that show us Read more

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Armani Goes Social With #ArmaniTweetTalks

In order to develop its Chinese fashion market Armani has decided to go social by engaging its fans with a Twitter discussion. This online panel was officially launched on June 1st with the hashtag #ArmaniTweetTalks. All the fans are invited to be a part of Armani’s fashion conversations that are lead by a Twitter team of experts, including Read more

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H&M Dedicates an Entire Collection to WaterAid

Every summer for the past 10 years H&M was actively involved in the WaterAid organization and this time they’re not making an exception with the ‘H&M For Water’ collection. Looking forward to the summer heat, the brand has presented its palm-inspired range of clothes for the whole family, and all you need for the beach Read more

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The First Adidas By Stella McCartney Store

The collaboration of Adidas and Stella McCartney has gone one step further by opening the first store in London at South Kensington’s Brompton Cross, the place of Stella’s mainline and childrenswear shop. After Stella’s design for Great Britain Olympic and Paralympic costumes, this was a natural step for the designer and the brand. Even though Read more

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Swarovski ‘Be Amazing’ Campaign Goes Virtual

Summer has definitely arrived and it’s luxurious like never before according to the latest Swarovski eyewear. Promoting their new fashion achievement the brand has decided to go social with AR App as part of the Be Amazing campaign. It’s certainly something not seen often, which I can’t say for the campaign name. Using this amazing app Read more

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Mountain Dew is Taking Us to Gotham City

Blockbuster movies just can’t pass without the attention of major brands – the upcoming Batman sequel “The Dark Knight Rises” is no exception. Mountain Dew has announced a partnership with Warner Bros. Pictures and Legendary Pictures for a special movie promotion. Gotham City fans will be able to enjoy in Dew’s exclusive digital experience on Read more

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Nike Interactive Exhibition – “The Super Natural Ride”

When it comes to interactive projects no one does them better than Nike. Named The Super Natural Ride, Nike has presented its latest interactive exhibition in Tokyo. The project has come as the creative income of the 11 talented illustrators, graphic designers and creative studios in Japan. The exhibition opened a few days a go at Read more

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Pepsi Debuts “Now in the Moment” Starring Nicki Minaj

Just as we announced previously this month, Pepsi has started with its first global campaign Live for Now. Brand has released the first TV ad Now in the Moment starring Nicki Minaj, just like it was expected. The commercial propagates a simple idea: to live each moment the best we can through a wide range of pop-culture activities. Read more

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