Hermès By House Industries

The luxury French house Hermès has revealed its new window display that really amazed me with its wooden installations. Typography experts have added some different logo elements to the brands identity, making it a complete opposite of the classic Hermès. This was designed by House Industries, especially for Hermès flagship store in Tokyo, Japan. The installations are made entirely Read more


Dior’s Short Film – L.A.dy Dior

As the face of Dior, the French actress Marion Cotillard starred in a short fashion film called “L.A.dy Dior“, a refreshement for this iconic brand. It’s directed by John Cameron Mitchell who also directed the previous Dior commercial. Marion plays a classic Hollywood star named Marqaux. She’s an unhappy diva who’s preparing for one more glamorous photoshooting Read more

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Raf Simons For Dior?

After many rumors who will replace the great John Galliano it seems that Dior has found a new candidate for its head designer – the Belgian fashion designer, Raf Simons. One of the many speculations was that Marc Jacobs and Alexander Wang have a big chance for this position but for now it seems that Read more


10 Years Of Nike SB

Nike has produced its first skateboarding line 10 years ago when no one could have guessed how much skate culture will be developed. In that time Nike has signed its first skateboarding athletes line and launched Nike SB that led the charge of technological innovation of skateboarding footwear. For these business ventures Nike has set up its new standards like: durability, breathability, Read more


First Banana Republic Store In France

Just when the holiday shopping mania has started, fashion brand Banana Republic has opened its first flagship store in France, on the famous shopping boulevard, Champs Elysees Avenue in Paris. It’s a San Francisco-based chain, part of Gap Inc, that’s spreading throughout Europe. Last year they have opened first European retailer in Milan and earlier this Read more


Vogue Archive From 1892

After many rumors Vogue magazine has officially presented their archive to the public at VogueArchive.com, powered by the trend forecasting company WGSN. It is something that every fashion lover has ever wished for. And those attending fashion design colleges have dreamed of an archive like this. Every page from every single issue of American Vogue from 1892 is Read more


Volkswagen Ad – Sexist Or Not?

The latest Volkswagen commercial for the 2012 Passat has attracted much attention and negative comments this week. Its title “It pretty much sells itself” is considered ironic and offensive. Canada’s public found this ad as sexist, same as the blogger Stefan Christoff who wrote: “Promoting cars over human life is simply not acceptable and must not pass without Read more


Unibrand – Turning Ideas Into Value

Unibrand is one of the leading consulting agencies in Serbia whose particular expertise is strategic brand development. Their team devotedly works on analysis, creation and forming of different product, service and corporate brands. They aim to explore brand, create new ones and revitalize the one that need additional power. Applying their holistic approach, they recognize Read more


Interactive Billboards By Coopers

The Australian beer brand Coopers aims to achieve more interactivity with their consumers. Even this brand has a long tradition that is exactly what makes the Cooper’s branding strategy, this time they have to go digital. With that idea in mind Coopers has presented its interactive billboards in Sydney, created by advertising agency Colman Rasic. I really like this next level kind of advertising. There’s Read more


Boxpark – The First Pop-Up Mall

The clothing label Boxfresh has opened its unusual designed mall in central Shoreditch, east London, called Boxpark. Its creator, Roger Wade, has built this incredible shopping center in collaboration with real estate developers Hammerson and Ballymore. I think it looks amazing because it’s entirely made of old shipping containers that are “box shops”. Boxpark is a Read more