Hendrik is Branding Director at Sedgwick Richardson. Originally from Germany, he has lived in Shanghai, Taipei, Kuala Lumpur and now Hong Kong, where he has worked with numerous local Chinese, as well as leading international brands such as Ford, TCL, and HTC. This broad project exposure and the ability to speak and write Mandarin Chinese allows him to provide unique perspectives, enabling clients to master diverse brand challenges in the Greater China region. Hendrik is a frequent public speaker on the topic of branding and delivered a TEDx talk in 2014. In 2015 he also taught Digital Marketing at General Assembly Hong Kong.