Gaston Legorburu

Gaston Legorburu


Gaston Legorburu is co-author of the New York Times Best Seller Storyscaping: Stop Creating Ads, Start Creating Worlds and Worldwide Chief Creative Officer of SapientNitro, a new breed of agency that is redefining storytelling for an always-on world. Recognized by “Adweek 50” as a game-changer who is modeling the agency of the future, Gaston sets much of the strategic and creative vision for the agency and provides clients with forward-thinking insights on their most critical marketing challenges. This has earned him a seat on the juries of such prestigious advertising award shows as D&AD, Art Directors Club, Cannes Festival of Creativity, New York Festivals, The One Show and the Webbys.

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