Denise Sabet is the Managing Director of Labbrand North America, a China-originated global brand consultancy. Denise specializes in brand strategy development, brand identity creation and management, and formulating research approaches for cultural and consumer insights. Her clients include Unilever, Reckitt Benckiser, Pepsico, Mondelez, L’Oreal, KitchenAid, and the VW Group. Denise is quoted regularly in the press, a speaker at conferences and events, a guest lecturer at business and communications schools, and an acclaimed workshop animator. After a decade of experience in one of the world’s most dynamic and complex markets, China, Denise now leverages global insights for brands based in North America.