Prior to founding DKI in 1997, and for the past 20 years, Daniella has specialized in healthcare marketing. With account management positions at Grey Healthcare Group and Harrison & Star she has covered most disease states. With a passion for technology and the Web, Daniella has led DKI to become an innovator in the field of Direct to Patient marketing, developing new and successful models that demonstrate positive ROI. Daniella enjoys working in a fast-paced, entrepreneurial environment —and thrives on contributing to the creative process. She graduated from Rutgers University with a major in Philosophy.