How Microsoft Has Broken the Copycat Mold

Over the past decade, the importance of showcasing innovation in both product and design has become a pain point within the tech industry in which many have not alleviated. In a market where competition is high, but opportunities are slim, brands have struggled to break the copycat mold and come up with something different to Read more

attends the FIFA Executive Committee Meeting on October 20, 2011 in Zurich, Switzerland. During this third meeting of the year, held on two days, the FIFA Executive Committee will approve the match schedules for the FIFA Confederations Cup Brazil 2013 and the 2014 FIFA World Cup Brazil.

Are Brands Obligated to Take Part in the 2022 FIFA World Cup Qatar Moral Debate?

What are brands Adidas, Gazprom, Hyundai, Kia, McDonald’s, Budweiser, Coca-Cola and Visa to do over allegations of improper conduct in working conditions at the 2022 World Cup building sites in Qatar? With mounting pressure from the International Trade Union Confederation (ITUC), FIFA sponsors are being asked by a new campaign grouping to speak out about Read more


A Digital Challenge for Brands: Creating A Consistent Customer Experience

Understanding the shopper journey and what motivates a shopper to buy your brand is essential to ensure your brand speaks to your target audience. New research has found that the number of consumers researching products online before buying in-store has decreased by 7 percent over the past year. The study, conducted by OnePoll, asked 2000 respondents Read more


MWC 2015: Is It More of the Same or Change for the Sake of Change?

Mobile brands, including carriers and social media grandees such as Mark Zuckerberg, are in Barcelona at MWC15 to announce, prophesise, and speculate on what we as consumers will want, or think we need, in the form of mobile devices and the connected landscape. It’s true to say that we are a generation that relies on Read more


The Future of Cigarette Branding: Controversial or Not, Who Dictates a Brand’s Fate?

Now I don’t claim to be an advocate of smoking, nor do I condone it in any circumstance, but I do believe in the freedom of choice and for individuals to make their own personal decisions. This applies to everything that is perceived or proven bad for your health, from sugar to alcohol to smoking, Read more


Luxury Brands Launch Wearable Tech as Fashion at CES2015

You may have noticed that last week the world’s largest Consumer Electronics Show was in full swing in Vegas and whilst most mainstream technologies were announced, in and around these announcements were many new wearable tech ideas flirted by many brands that will undoubtedly come to market within the decade and change the way we view our Read more

Game Over

At 20 Years Old, PlayStation Continues to Capture the Market

For those of you that can remember, or have grown up alongside it, you might be aware that PlayStation celebrated its 20th anniversary last week, and how it’s flown by. Gaming as a category has evolved decade on decade, and is forecast to continue growing. Yet some brands have died before they even started:  Remember Gizmondo Read more

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This Year’s Best Christmas ATL?

For this year’s Christmas ads, we’ve had the lot, as more or less every major retailer has now released their ads and laid out their stall for what they can offer consumers this Christmas. We’ve had John Lewis’ CGI/stuffed penguin, M&S’ Christmas fairies, Tesco shining a light on community spirit, surprises from Lidl, Aldi’s hogmanay Read more

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Celebrity Endorsements Have the Potential to Transform a Brand

Historically, sporting personalities have proved the most successful, though there are exceptions. The most memorable and longstanding endorsements involve a great match between the values of a brand, the quality and type of product, and the right celebrity face to champion it. For example, Michael Jordan and Nike created possibly the founding father of the Read more

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Rebuilding that Emotional Connection with Your Consumers

With declining food sales mirroring the retailer’s fashion decline, it has appeared that Marks and Spencer, under the reign of Marc Bolland, has been spinning into terminal decline. But hang on. Our much loved M&S where, with little exception, we have either worn or eaten their wares over the decades, has suddenly bounced back with Read more