D&AD is a global not-for-profit creative association that promotes excellence, supports creative education, and encourages diversity in the advertising and design industries. The D&AD White Pencil rewards advertising and design that seeks to build brands and businesses by doing good. As well as a fixture in the D&AD Professional and New Blood Awards, the White Pencil represents a genuine movement for change that encourages and stimulates creative thought for social good. In the words of Lord Leverhulme, ‘We do well by doing good.'


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