Alison Cressey | Branding Magazine
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Where is Content Marketing Heading?
Where is Content Marketing Heading? May 8, 2013
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Branding the Presidents of The United States
Branding the Presidents of The United... May 9, 2013
Alison Cressey

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Alison Cressey is a commercially focused senior leader and consultant with extensive international experience in integrated global marketing and brand strategy. She has worked extensively at senior level with European agencies and in-house with leading international brands. She was Group Marketing Director at Warner Bros on films such as Harry Potter and The Matrix and TV product including Friends and The West Wing. Alison was General Manager Europe for Lucas Arts and General Manager Europe for Activision games marketing business, and is a Council Member of the Gerson Lehrman Group. She is passionate about digital and online marketing, having developed this area for some of the world’s largest brands.
Celebrity Endorsement – 5 Key Questions You Should Ask

April 24, 2013

Celebrity Endorsement – 5 Key Questions You Should Ask
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5 Steps to Help Manage Your Brand Through a Crisis

March 12, 2013

5 Steps to Help Manage Your Brand Through a Crisis
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Retailers – 5 Ways to Survive the High Street

January 16, 2013

Retailers – 5 Ways to Survive the High Street
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Instagram – Why It’s Time to Build Into Your Campaign

November 22, 2012

Instagram – Why It’s Time to Build Into Your Campaign
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Brand Extension, Brand Stretch. Good or Bad and What Are the Rules?

September 27, 2012

Brand Extension, Brand Stretch. Good or Bad and What Are the Rules?
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Great Britain: The Royal Wedding, Diamond Jubilee and Olympics. The Great British Branding Exercise?

July 10, 2012

Great Britain: The Royal Wedding, Diamond Jubilee and Olympics. The Great British Branding Exercise?
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Customer Service: Do Marketers Need to Be Involved? It’s Not Their Job

May 15, 2012

Customer Service: Do Marketers Need to Be Involved? It’s Not Their Job
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Pinterest – an Important Brand Building Tool or Just Another Internet Fad?

April 18, 2012

Pinterest – an Important Brand Building Tool or Just Another Internet Fad?
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Why Guerrilla Marketing Is Still Relevant In 2012?

March 5, 2012

Why Guerrilla Marketing Is Still Relevant In 2012?
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Mobile: A Vital Part Of Today’s Marketing Strategy

January 23, 2012

Mobile: A Vital Part Of Today’s Marketing Strategy
It’s All About Content. The Emergence of a Key Marketing Role: Chief Content Officer

November 17, 2011

It’s All About Content. The Emergence of a Key Marketing Role: Chief Content Officer
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In The Digital World, It’s Time To Get Back To Some Marketing Basics

October 20, 2011

In The Digital World, It’s Time To Get Back To Some Marketing Basics
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.