Celebrity Endorsements: 5 Key Questions You Should Ask

A recent article in London’s Evening standard recently caught my eye. According to Selfridges, one of London’s leading retailers, the sale of men’s underwear has increased 28% year on year such that that the department has been given an extra 20% of floor space. They attribute the increase in designer underwear sales largely to David Read more


5 Steps to Help Manage Your Brand Through a Crisis

The recent Horse meat scandal that galloped (sorry) across Europe spawned a huge stable of bad jokes. A large proportion of these were aimed directly at the global convenience food brand Findus, the original source of the crisis. The initial response to “Horse gate” by Findus was patchy to say the least e.g. the homepage Read more


Retailers – 5 Ways to Survive the High Street

At the end of last year news came through of British high street electrical retailer Comet going into administration. According to reports from the BBC “the business has struggled due to the downturn, and an upsurge in sales for online retailers such as Amazon.” Over the last week entertainment retailer HMV and camera specialist Jessops Read more


Instagram – Why It’s Time to Build Into Your Campaign

If you haven’t built Instagram into your marketing campaign then now is the time to consider it. What is it? For those who haven’t yet tried it: It’s a free app that allows users to take a photo, apply a filter to change the look and feel then share it with other Instagram users or Read more


Brand Extension vs Brand Stretch: The Good, the Bad, and the Rules

I admit to being a James Bond geek, but when I heard that studio bosses had decided to release a fragrance to celebrate the 50th anniversary of the 007 franchise I was skeptical. Image: 007fragrances.com Was this good or bad for the James Bond brand? Launched initially as a Harrods exclusive, it sold out with Read more


Great Britain: The Royal Wedding, Diamond Jubilee and Olympics. The Great British Branding Exercise?

Living in Great Britain, especially  London at the moment is extra good. We had the Diamond Jubilee celebrations last month – a great party for all and a celebration of who we are and what we stand for. Olympic excitement is now starting to build around the UK with the nation proud to be hosting Read more


Customer Service: Do Marketers Need to Be Involved? It’s Not Their Job

I recently ordered some notice boards from Ikea online shop. The ordering process was quick, they arrived promptly but were damaged. After time online, web chat, phone calls,  I finally ended up driving from my home in South West London to North London to my nearest store and taking them back. I hadn’t visited this Read more


Pinterest – an Important Brand Building Tool or Just Another Internet Fad?

What is Pinterest For those of you who have not yet been on Pinterest,  it is a pinboard style photo sharing website that allows users to create and manage theme based image collections such as hobbies and events. According to Pinterest their mission is to “connect everyone in the world through the ‘things’ they find Read more


Why Guerrilla Marketing Is Still Relevant In 2012?

What is Guerrilla Marketing Firstly let’s remind ourselves what guerrilla marketing is: it was defined by Jay Conrad Levinson in his book Guerrilla Marketing back in 1984 as “the act of executing an unusual or unexpected marketing activity in a common, everyday place in order to generate a buzz for your products or services” I Read more


Mobile: A Vital Part of Today’s Marketing Strategy

But That Doesn’t Mean Create An App The number of touch points with a brand still remains one of the most important objectives for any marketing strategy. In my last post I mentioned about the importance of social media. We have moved from brand controlled messages to empowered consumers, who access the brand when they Read more