Old Spice Markets Marketing With New Chief Director Mr.Wolfdog

Old Spice Markets Marketing With New Chief Director Mr. Wolfdog

You don’t know anything about marketing. Look around you. Are you in an off-white office overlooking lakeshore real-estate from the landmark skyscraper while sipping your mourning mojito? Are you smiling enviously at how great and funny the commercial for that hugely successful brand was, only to realize it was you who produced it? Are you Read more


Socialmatic Camera Brings Instagram to Real Life

Socialmatic may not be a common household name yet, but with instagram’s iconic imagery behind it and Polaroid’s name and technology to back it up, socially fun things are bound to happen. This neat photo gadget said to premiere in 2014 uses the android operating system and has a small, built in printer, allowing the Read more


Fastrack Agrees to Change Name in Exchange for 10 Million Likes

How far should a brand go with their social media initiatives? Is it wise to let the mass public make important brand decisions thanks to the sheer power of their numbers? That is, if those numbers can be persuaded to take part, and in order to get a large number of fans engaged, the engagement Read more

avicii x you track 2013

The Avicii x You Collaboration Track is Here

It’s finally out. The Avicii x you collaboration that called on a world wide music savvy audience to submit their melodies, baselines, rhythms and breaks has reached its finished form. The song is now available in full on the official website and in a slightly compressed version as a video (featured below). The project lasted Read more


Huawei’s “Make it Possible” Campaign Aims to Beat Samsung and Apple

Huawei, the information and communications technology solutions provider now holds the bronze in its sector with 4.9% of the market share. For an even more impressive number, we can consider the 89.5% year-on-year increase in growth that Huawei has experienced thanks to the 10.8 million shipments it had in the fourth quarter of 2012. With Read more


The Ford Fiesta Movement Remixed Engages 100 Social Media Agents

Ford once again fuses social engagement and its marketing campaign for the Fiesta, this time getting rid of any unnecessary barriers between the two. The brands first Fiesta Movement in 2009 dared to embark on a huge social media campaign for the new model, enlisting popular bloggers and those influential in social media circles to Read more


H&M Swaps Old Garments for New Clothes

Going green is just one of those things you’re going to have to do if you’re a big brand, sooner or later. It’s like crowd sourcing or interactive ads – If it’s not part of your strategy in the near future, you’re not doing it right. More importantly, the scrutinizing consumer eye needs a good Read more


Keys, Rodriguez and Gaiman For The BlackBerry Keep Moving Collaboration

Three influential artists from different creative realms act as ambassadors for the new BlackBerry Z10 smartphone in a unique and inspiring way. Yes, of course it includes crowd sourcing, but with a powerful, emotional vibe. The Keep Moving initiative is presented as a number of serious art projects rather than a mass crowd collage. Let’s Read more


Popular French Instagramers Receive Surprise Gifts From Orange

When Orange France wants to promote its new high-speed mobile network, it does so with a quirky sense of humor and a smart contact list. What ad agency Cake Paris essential did was collect uploaded pics from a number of famous instagramers, and then digitally implemented them into a short video of a gallery exhibit Read more


Coke Opensources Valentine’s Day Ad

The Coca-Cola Company is known for it’s expert use of crowd/open sourced marketing tactics, and this year’s Valentine’s day viral video is no exception. Hugh Mitton, a 23- year old New Zealander directed the 60 second film featuring airborne cokes attached to red balloons being distributed all around a love infested city, allowing couples to Read more