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Starbucks Gets on the Mobile Messaging and GIF Trend

What does a cat shooting rainbows out of its paws and a dog in a Hawaiian shirt have in common? They both seem to be enjoying a Starbucks Frappuccino. Starbucks used these, among many other GIFs, for a new marketing campaign promoting its Frappuccino drinks. In partnership with Swift agency, and using the mobile app Read more

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New Starbucks Drive-Thru in L.A. Is An Electric, Renovated Gas Station

A new store of the Seattle-based coffee chain is the product of a restoration project that took over two years to complete. Fallen into disrepair, abandoned, and dilapidated for 20 years, the former Gilmore gasoline service station located at the corner of Highland and Willoughby Avenue in Los Angeles, has been transformed as a Starbucks Read more

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Around the World in One Day with Starbucks

The power of connection is caught by Starbucks’ first ever global brand campaign. Starbucks has shared great moments of real people in their daily life in 28 different countries by a video shot in only a day. Featuring “Meet Me at Starbucks”, the coffee house has gone around the globe along with 72andSunny, the agency Read more

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Designer Depicts Starbucks’ Daily Interactions through Logo

Have you ever noticed the different personalities within Starbucks while getting your caffeine fix? Designer Alejo Malia, based in Madrid, Spain, created “Starbucks ICONS” as an homage to the 60 million customers that pass through each week.  Layering the original design, Alejo subtly depicts characters like the hipster and the self-obsessed selfie. Alejo, in total, has designed Read more

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Starbucks Collectible City Cards, Phase Two

You can purchase a lot of things in Starbucks alongside coffee: numerous cups, cute little pottery, chocolate, souvenirs… Literally each time you visit, there is a new thing you can buy. How convenient! SEE ALSO: UNIQLO Divides Store Space – Half Museum, Half Starbucks Aiming to replace common fridge magnets, Starbucks continues its 2011 campaign Read more

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UNIQLO Divides Store Space – Half Museum, Half Starbucks

A retailer’s main goal has always been to attract new customers and make them stay longer in the store by creating the atmosphere of a home. So far, playing nice music in the store have been quite effective, but UNIQLO has come up with the great idea of mixing art and the joy of drinking coffee Read more

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Starbucks Store on Rails Redefines Coffee to Go

Starbucks has yet again pushed the envelope by taking on a new frontier: trains. Switzerland has officially become the first country to get a fully-fledged Starbucks store on rails, located in SBB’s (Swiss Federal Railways) double-decker train car which will be operating from Geneva Airport to St Gallen starting from November 21st. Depending on length of the Read more

The Emotional Side of Starbucks' Christmas Packaging

The Emotional Side of Starbucks’ Christmas Packaging

“When the cups turns red at Starbucks, that’s one of the first cues that the holidays are upon us.” And so it is. As Terry Davenport, Senior Vice President, Global Brand and Creative Studios at Starbucks stated, “The red cups have taken on almost a cultural role” so it’s no surprise seeing them once again Read more

If Starbucks Redesigned its Iconic Cups

If Starbucks Redesigned its Iconic Cups

Starbucks cups became the freshest form of expressing artistic creativity, this time by illustrator Johanna Basford from Abereden, UK. With the help of simple pens, the already iconic cups were decorated with various detailed patterns that would certainly make you think twice before throwing them in the bin. SEE ALSO: Storytelling Packages at Starbucks Inspired Read more

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