Brand Synonymy Through Intelligent Advertising

Advertising is key for any brand and as adverts are more and more commonplace, it is essential that brands find a strategy that will enable them to stand out in the crowd. Competition is rife and in some cases, a brand can become a household name because of its strong advertising and branding techniques. Brand Read more


Intel Finds its Way Inside FC Barcelona Jersey

Staying true to brand’s long lasting tagline, Intel has found a clever way to show off its partnership with FC Barcelona by putting their logo inside of the jersey, a first ever for the football team. The new jerseys premiered earlier last week in Barcelona, Spain sported by players Carles Puyol and Gerard Pique alongside Read more


David Blaine Completes Intel’s ELECTRIFIED Performance

Announced last week, Master Magician David Blaine has successfully brought to an end his ELECTRIFIED performance, an enduring feature where Blaine stood completely surrounded by one million volts of electricity for 72 hours while being deprived of food and sleep. Powered by Intel’s Ultrabook, fans of the magician were able to engage with him via Read more


Orange and Intel Create a Campaign for Their New Smartphone

To launch its new smartphone with Intel Inside, Orange has created an innovative 360 campaign with the Publicis Conseil agency: two different versions of the same story. The TV element tells story from the perspective of a young man, while web element of the campaign tells the same story from the perspective of a young Read more


Intel and W Hotels Worldwide Launch “Four Stories” Competition, Roman Coppola to Select the Best Submissions

Intel Corporation and W Hotels Worldwide launched “Four Stories,” an innovative screenplay competition curated by acclaimed film director and screenwriter Roman Coppola. Starting today through Aug. 30, filmmakers can visit to upload their original screenplays – inspired by the highly mobile, 24/7 nature of travel – for the chance to see their idea come Read more


“The Beauty Inside” – Intel and Toshiba Global Social Film Project

Toshiba and Intel Corporation announced a creative collaboration to deliver a second social film project (after last year’s Inside) titled “The Beauty Inside,” where a global online casting call has been issued to audition for the part of the main character as part of the film experience. Image: Intel Starring Topher Grace and Mary Elizabeth Read more

Begin ‘A New Era of Computing’ - Intel's Largest Campaign Since 2003

Begin ‘A New Era of Computing’ – Intel’s Largest Campaign Since 2003

Apart from their marketing campaign for Intel Centrino in 2003, the brand was lacking a “real” one for almost a decade. Their promotions were mostly based around new computer parts and directly company related marketing. “‘A New Era of Computing’ is going to be very different from what you’ve seen from Intel in a long time,” said Read more

Intel Featured

Intel’s New Shopping Experience

Intel Corporation is working with retailers such as HSN, Kraft Foods and Macy’s to apply technology in new and innovative ways. The company announced that it is to pilot a series of new retail solutions designed to deliver more relevant and entertaining experiences to shoppers. By using Intel-based technologies, retailers are able to integrate the Read more