The fact that 300 million children live in areas where outdoor air pollution is toxic is a sobering thought. So why, when almost 1 in 7 of the world’s children are at risk everyday, is air pollution a problem that isn’t taken seriously?

Because it’s easy to ignore something you can’t usually see.

It’s no secret that when it comes to the issue of climate change many people fall under the “out of sight, out of mind” mentality. However, the fact that so many young children are at risk simply from breathing the air around them, cannot be pushed aside for much longer. Is it really fair that innocent children have to face the consequences of the misdemeamnors of adults?

“Air pollution may be invisible but its effects can last forever, especially for children whose lungs, brains and immune systems are still developing,” says Unicef. There are direct links between pollution and pneumonia and in areas where pollution is rife, fatal lung infections are the number one cause in the death of children under the age of 5.

In a continuation of their #illustrators4children project, Clear the Air for Children has seen Unicef team up with artists from around the globe to raise awareness around the issue. Ahead of November’s UN Climate Change Conference in Marrakech Unicef hopes that the project will help to make an invisible threat visible, so that people would listen up and take notice.

Commissioning work from the likes of Maria-Ines Gul, Bodil Jane, Renate Groenewould, Henne Kim, and Lieke van der Vorst, the project is turning Unicef’s instagram page into a virtual art gallery, all for a good cause.

Because if we don’t try to protect the youngest, most vulnerable members of society, then who will?

Not only is there a powerful message behind this project, the work in itself is as beautiful as it is thought-provoking. Here is a wonderful example of creativity as a force for good and how we can use our skills and talents to make a real, positive difference in this world.

Because even though air pollution can’t be seen or touched, it can be swept under the rug.

Image: Unicef Clear the Air for Children Report


Campaign: Clear the Air for Children #illustrators4children

Brand: Unicef