LOVE LOVE LOVE point one – Your strategy HAS to be grounded in your brand strategy or you will lose brand cohesion. It’s a lot of hard team work to keep the two aligned, but it has to be done. We have guidelines at http://www.arcreactions.com where I am a social media manger as it’s easy to go down the ‘I think this is great content’ route, but it’s not about what you like, it’s all about the customer demographic – always! http://arcreactions.com/brand-development-ever-changing-strategies/

  • revise + proof

    Our CMO told us this great story the other day, said no one ever.