It’s inherently obvious that consumer behaviors differ for large purchases (think over $1000) versus small purchases (less than $10), but have you thought about how they manifest specifically? Our friends from SapientNitro have analyzed consumer purchasing behaviors from pre-purchase to purchase to post-purchase through a recent online survey. They’ve condensed it into a nice little infographic that lays all of their analyses out.
In it, they’ve discovered key findings like:
- Consumers are more likely to shop online for large purchases
- Large purchases are heavily researched, especially via 3rd party reviews
- Social media is not a major product discovery tool
- Smaller purchases rely on previous brand experience and trust
Click to enlarge
Image: Matthias Ripp via Flickr