World Cup 2014: Coca-Cola Unleashes “Moments of Happiness” Campaign, Asks Fans to Get InvolvedWritten by Jovana Tomic / Featured in: Advertising, Creative / 28.02.2014.
Given that the FIFA World Cup will be a great attraction for the people all around the world, it is a great deal for brands as the most popular ones have already begun the race for the best brand positioning, while in the digital sphere the competition is endless. As the world is preparing for the biggest sporting event this year, brands are also preparing to present themselves in the best light possible before, during and after the event.
As one of the main sponsors, Coca-Cola together with Talenthouse and Deviant Ventures have recently launched the “Moments of Happiness” campaign, which will be a part of the FIFA World Cup anthem. The brand encourages all consumers to participate in this campaign by submitting video clips that feature their moments of happiness. Out of all participants, 20 winners will be selected to take part in the final music video called “The World is Ours,” performed by David Correy, an X-Factor finalist.
“We want to discover people that have great ideas and a natural flair for telling a story in seconds. With the might of Coca-Cola this opportunity will be an incredible gateway for creative talent to shine out across the world,” said Dave Stewart from Weapons of Mass Entertainment.
If you think that you have the right video for this competition, visit the official page of the competition and don’t forget that the submissions shouldn’t be longer than 10-15 seconds and that there are only 20 more days left to go. “The World is Ours” video will be released in April and the three works chosen by the jury will get rewards of $1,000 and will be fully credited. As a bonus, the video that receives the highest number of public votes will receive the same amount of money.
So, think really good of how you should transmit your video message and evoke moments of sheer happiness!