With Jeep, See Whatever You Want to See

Here’s a fun ad campaign for Jeep from Leo Burnett Paris.

It’s not everyday that we see an ad campaign that doesn’t feature the product itself, yet alone one with optical illusions.

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The ad’s consist of the tagline “See Whatever You Want to See” and 3 different animals, that when rotated, actually become six. When rotated, each of the vintage-drawn animals becomes another species, leaving the viewer to chose which one he/she prefers, playing on their perceptions.

Check out more cool print campaigns, here.

Images: ibelieveinadv.com

Advertising Agency: Leo Burnett, Paris, France
Executive Creative Director : Xavier Beauregard
Art Directors: Jerome Gonfond, Remi Lascault,
Copywriter: Hadi Hassan-Helou
Illustrator: Jerome Gonfond

  • Andrew Mele

    Very cool campaign!