Elie Saab Delivers Purity to EvianWritten by Jovana Tomic / Featured in: Food & Beverage, Packaged Goods / 14.10.2013.
“ES” or Elie Saab is a well-known Lebanese fashion designer that makes royalty and celebs look great in his haute couture. Being his specialty, fashion is what he does best, but this new collaboration with Evian shows that he has a talent for packaged goods as well. The brand’s new limited edition bottle contains a unique white lace pattern that associates water bottles with purity, while Elie’s hand print gives a fine line to the bottle with a feminine elegance in a sophisticated way.
“We are thrilled to see our bottle dressed by Elie Saab: this masterful artist designed a unique, subtle lace gown for our glass limited edition that elegantly underlines its purity while capturing how unique and precious the evian water is,” commented Martin Renaud, President Evian Volvic World, on this collaboration. Elie Saab is the next big fashion name that gave Evian bottles a refreshing look, since this proves to be tradition in the past six years in Evian brand appearance. He follows the footsteps of Christian Lacrouix, Paul Smith, Issey Miyake, Jean Paul Gaultier and Diane von Furstenberg.