The best brands have more than a visual identity or an articulate mission statement. To create those, it helps to have a ‘spark’ to fuel the branding process. Perhaps it’s a color scheme, an image or a tagline that gets the creative juices flowing.
When I collaborate with clients to develop their brands, I am hired to do more than just brainstorm or create a personality. Clients are looking for a way to give themselves a unique edge, and that’s why I use a three-part methodology developed called BrandSpark. (Note: there are many different processes to discover your brand’s DNA – this is simply one of them.)