GE: Marketing Through a MemeWritten by Jovana Tomic / Featured in: Creative, Digital, Digital Featured / 11.09.2013.
General Electric (GE) made a pretty interesting Pinterest campaign involving “Hey girl” memes featuring Thomas Edison (Tesla geek fans will not appreciate this) instead of Ryan Gosling. Without marketing plans and market research, with only 12 pins in one Pinterest board they acquired over 12K followers.
All of Pinterest’s possibilities haven’t been explored in their full extent, so GE’s experiment is somewhat of an interesting one. The memes are cheesy, yes, but witty at the same time. Pinterest users were engaging with the content by repinning and commenting on memes, while GE responded. If you take a look at the fore mentioned Pinterest board, you will see how well crafted are GE’s answers.
Before we let you browse through memes, we must conclude that this campaign proves that marketing is all about a good and simple idea.