The NikeFuel Map: A Healthier Map of LondonWritten by Jovana Tomic / Featured in: Digital, Digital Featured / 29.08.2013.
Nike+ FuelBand helps you monitor your daily activities and provides you information on how much time, steps and calories you have spent. Also, it has a fourth dimension, it calculates how much “NikeFuel” you have generated in a day. Nike also gamified the process, so you can compare results with others band-wearers through social networks. This FuelBand is a helpful gadget that you can easily synchronize with other devices, and fairly, makes your daily activities easier and more interesting.
A more healthier life is in the center of attention in Nike’s new efforts. If you own a Nike+ FuelBand and you happen to be in London, Nike has created a new map of the famous London Tube, called The NikeFuel Map. It encourages you to walk between stations rather than take a train to the desired location. John Bingham-Hall, an urban researcher and geographer, was helping Nike to create this extraordinary map, by walking all the routes, ending up with a lot of NikeFuel points.