Those guys look suspicious! Beware they can attack you! Danger! Call the police! Run! Look! Don’t stop! The sense of insecurity lights up the human defense mechanism, influencing the way of perceiving reality and how we act. The sensation of fear and risk produce habit changes, emotional confusion and short time perceptions. This way of seeing the world, affects the most insignificant personal experiences like: getting dressed, eating, or more complex ones like planning a trip or moving out. Nowadays, many countries around the world are victims of insecurity. This article’s objective is to expose and influence, in an important way, consumers actions and how packaging must evolve to this new way of living and seeing things, by using different graphic resources chaining the relationship between costumers and companies.