Moto X Removes Sex From MarketingWritten by Jovana Tomic / Featured in: Advertising, Digital / 04.08.2013.
The day that will be marked in smartphone history is the day Google launched its first built-by-Google smartphone out on the market. The precise date of the launch is August 1st, 2013. Just to remind our readers, Google bought Motorola Mobility in August 2011, for $12.5B and since than, this event was anticipated. The internet giant also refreshed the Motorola logo recently, giving us a hint at what it plans for the brand.
The smartphone, proudly named Moto X, had it first appearance on Twitter with, believe it or not, a sex joke; The word got out that they have wood – the tweet was loud and clear: “Yep. We’ve got wood. And 2K+ other combos. Designed by you. Assembled in the USA.”
What they wanted to say is that Moto X comes with a wooden backplate, but that is not how Gizmodo would describe it. This arguable tweet has been pulled down and replaced with a much more modest one. Ouch!
But their marketing efforts related to sex connotations didn’t stop there. Here’s the copy on one of their banners: “Touch each other, not phones. Moto X responds to your voice, no touching necessary. (That’s what she said).”
Feeling offended? Try this: “Is bigger really better? You decide. (16 or 32MB)”. This last copy was presented on their site, on a banner entitled Feminine mystique.
Both banners were replaced with a more appropriate copy and you can check them out here. Offensive or brilliant? Tell us what you think.