Martini Celebrates 150th AnniversaryWritten by Jovana Radovanovic / Featured in: Advertising, Food & Beverage, Packaged Goods / 19.07.2013.
Martini is celebrating its 150th anniversary in their well-known lavish way. This milestone year showcases the brand’s iconic culture and defining association with stylish and playful Italian living.
In honor of its long-standing tradition, Martini initiated special retail exclusives, commemorative labels, refreshing cocktails and one-of-a-kind collaborations. The first in the row of festivities was an exclusive party high above Nairobi, at the Best Western Premier rooftop.
SEE ALSO: Bacardi’s Partylicious 150th Anniversary
Ed Shirley, Bacardi Limited President & CEO stated that the brand became a synonym with the Dolce Vita lifestyle for which they are particularly proud of “discerning consumers around the world have come to know and admire MARTINI’s qualities over the last 150 years. It’s why the brand continues to attract tremendous attention and generate growth.”
The world’s leading vermouth has through the years transcended beyond drinks to define an entire culture filled with glamour and sophistication.
Take a look at a bunch of memorable moments the brand posted on their website in honor of their anniversary, here.