Human “Meows” Finally Get Rewarded With the ”Miaukomat” by FelixWritten by Jovana Radovanovic / Featured in: Advertising, Creative / 06.07.2013.
To promote Felix Party Mix cat treats, the Polish ad agency V&P Group designed an unique, yet bizarre vending machine that allows you to channel your inner feline. The inspiration for this brand’s unusual promotional form, called the “Miaukomat”, came by the way cats plead for a treat.
So, what’s the catch with this odd vending machine? If you are interested in a free snack for your beloved kitty, you need to vocalize your best cat impression, better known as ‘meowing’. Upon hearing your pleading meows, the machine dispenses cat treats for you to give to your pet. The machine was placed in shopping centers as well as on walkways, so everybody could do a pleading meow and act like a cat for a brief moment. Check the video below to and prepare to hear a lot of meows: