As a leading snack company in Sweden, OLW grows their potatoes at regions of the country’s south. Since nowadays there’s a huge demand for domestically grown, non-genetically modified foods, folks from OLW want you to see that their chips are completely naturally grown. When I say that they want you to see it, I mean it.
On OLW’s website you can livestream the process of growing potatoes. Even though not many people out there are completely ready to devote their time into such breathtaking video, it might be interesting to see the outcome of such incentive. Since the company is recording 336 hours of potato-growing action footage and rewarding spectators with chips, this data might help them in future with a campaign with similar elements.