Converse Creative Competition Encourages Fans to ‘Hack’ ChucksWritten by Jovana Radovanovic / Featured in: Advertising, Agency, Fashion / 03.07.2013.
When it comes to Converse, it is all about creativity and innovation. Taking into account the complexity and ambition of the brand’s advertising campaigns so far, this is definitely Converse’s year. After recently witnessing how Converse brought sneaker spirit back to the game with their global “Shoes Are Boring. Wear Sneakers,” campaign, we now witness a celebration of the opening of Converse’s new Google+ page and the subsequent display of the sneaker brand’s favorite model for a ‘creative hack’ competition, powered by Creative Social.
This is an experiment that aimed to encourage creative people from all over the world to take a few Chuck Taylor All Star Hi Tops as blank canvases and express “their most resourceful, clever, absurd ideas.”
Chris Crockett, the Digital Manager for Converse, emphasizes the idea of the project:
Partnering with Creative Social as part of a fun competition at Cannes Lions we challenged creative minds around the world to imagine what could be done, opening up our Chucks to be played with in exciting new ways.
The winners were announced at Cannes 2013 by a collection of judges from Google and Converse.
Check out some of the winners below, and the rest of them, here.