• http://www.facebook.com/lucian.manolache.73 Lucian Manolache

    Maybe the focus is on new consumers and they are using the German market as a test… It would be interesting to see the results if they go ahead with the rebranding.

  • http://www.facebook.com/people/Gianluca-Crudele/1599271308 Gianluca Crudele

    Since I have seen the rebranding around the beginning of April for the first time I sincerely thought about an April Fool prank. Many other friends and people around the web thought the same.
    This operation basically takes everything has been ever theorised about branding and graphic and flush it away.
    It will be a very sad day when they will actualize this concept.