Diet Pepsi Invites Fans to Sip in Style With New Limited Edition CanWritten by Katrina Radic / Featured in: Creative, Packaged Goods / 01.04.2013.
While Pepsi will soon be available in new and refreshed bottles all around the U.S., Diet Pepsi will be found in new limited edition cans.
The brand teamed up with one of the faces of the HGTV home design channel, interior designer Vern Yip, to launch limited edition mini cans, thus continuing Diet Pepsi’s Love Every Sip campaign back from January this year, fronted by Sofia Vergara.
Limited edition Sip in Style Diet Pepsi mini-can and coasters, designed by Vern Yip. Source: Brandchannel
As Brandchannel reports, the collaboration reflects Diet Pepsi’s ongoing efforts to establish partnerships with attainable designers who align to the key passion points of its consumer base:
Particularly within the home, entertaining and design space, and who keep the focus on the product, unlike (Diet Pepsi’s) competitors.
The new can invites consumers to “Sip in Style” while featuring blue tones found in Pantone’s spring fashion and color report as well as the surprising peacock mark; A trendy new feature that will supposedly be found everywhere this spring; “From the set of the upcoming The Great Gatsby movie to the latest home decor accents.”, the brand stated.