Branding a Formula One Car: Red Bull’s Sponsor Sticker Challenge

Following the recent unveiling of Red Bull’s 2013 Formula One car, dubbed the RB9, the energy drink manufacturer and owner of the 3rd best Formula One team this season, presented the two men who will be sitting behind the steering wheel of the RB9 through a witty sticker challenge. Apparently, the two drivers – Sebastian Vettel and Mark Webber were given one side of the car each to put the sponsor stickers on. How it all went down was captured on camera, so take a look below:

Red Bull is probably one of the most successful energy drink brands ever, which they prove all the time by constantly expanding their business into other fields such as investing into music start ups, or dominating the Formula One scene for the past three years.