Justin Timberlake Surprises Fans in New Target VideoWritten by Jovana Radovanovic / Featured in: Advertising / 18.03.2013.
He’s bringing sexy back! Yes, the former Mickey Mouse Club member returns to the music scene as you all may know, with a new album “The 20/20 Experience”, which comes out on the 19th of March. Not only known as a mega successful actor, singer, interior design expert, Justin Timberlake was recently named Creative Director of Bud Light Platinum, a higher-alcohol version of Bud Light launched in early 2012.
Timberlake, who has marked mainstream pop during the 90’s and 2000s, now has evolved into a real brand, making an impact on the everyday life of his target audience. His long-awaited album release is accompanied by huge hype and some interesting promotional actions. The freshest one is a Target commercial that features a group of L.A based fans who were asked to introduce his new album. However, what the fans didn’t know was the fact that they would have the unique opportunity to personally meet JT. The moment of their excitement, disbelief, happiness and enthusiasm, was perfectly captured in the 30-second video. Directed by Marc Klasfeld, it has the same vintage, smooth, jazzy vibe as the first Timberlake for Target ad which premiered during the Grammy awards. The aim of the two ads was to point out to the fans that the Target website is the only place to get more JT “experience”.
But the excitement doesn’t end here. For the sake of good buzz, here comes more musical delicacies from Timberlake’s kitchen. Today, (18th March), in partnership with Clear Channel Media and Entertainment and IHeartRadio, the album release party will be organized in El Rey Theatre in L.A and fans will have the chance to win their way to the most anticipated party. For those who won’t be able to attend the event, there will be live broadcast on 175 Clear Channel stations and streaming via Yahoo!. The party will include a live, nationwide 30-minute on-air radio special, where Timberlake will discuss the story behind the making of his new album and perform with his band.
Check out the video and the adorable making of below: