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Samsung Continues Teasing, the Magical Box Gets Opened by

  • March 12, 2013
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With only two days left before Samsung’s big announcement at the Samsung Unpacked 2013 event, the brand has unveiled the second part of their Be ready 4 The Next Galaxy video. This time, our main protagonist Jeremy checks the box where he excitingly comments on the product that is inside, hinting that the new device might come in different colors.

The brand has also uploaded a new teaser image on its U.S. Twitter profile, displaying a portion of the new device and further demystifying what the videos are all about. While the first part of the video provided some clues on what might we expect, the second part is pointlessly sloppy. Pretty much everything in the spot is bad – from acting to teasing. And also why on earth would you include Oreos in a Samsung teaser?

In contrast to the brand’s popular The Next Big Thing campaigns, the second part of the video needed to tease and build up the hype even more and not just complicate things. Let’s hope that everything will make more sense on March 14th at the Samsung Unpacked event which will be streamed live on YouTube.

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BY Dorian Cioban

Author

Dorian Cioban
With years of experience in the fields of photography and graphic design, Dorian is a very creative, skillful and hardworking individual. His motivation comes from a strong desire to do new things that will help express himself in an imaginative and fun way. He is currently a student of Graphic Design & Visual Communications at Faculty of Arts & Design in Timișoara, Romania.
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.