Samsung Continues Teasing, the Magical Box Gets Opened by Dorian Cioban
With only two days left before Samsung’s big announcement at the Samsung Unpacked 2013 event, the brand has unveiled the second part of their Be ready 4 The Next Galaxy video. This time, our main protagonist Jeremy checks the box where he excitingly comments on the product that is inside, hinting that the new device might come in different colors.
The brand has also uploaded a new teaser image on its U.S. Twitter profile, displaying a portion of the new device and further demystifying what the videos are all about. While the first part of the video provided some clues on what might we expect, the second part is pointlessly sloppy. Pretty much everything in the spot is bad – from acting to teasing. And also why on earth would you include Oreos in a Samsung teaser?
In contrast to the brand’s popular The Next Big Thing campaigns, the second part of the video needed to tease and build up the hype even more and not just complicate things. Let’s hope that everything will make more sense on March 14th at the Samsung Unpacked event which will be streamed live on YouTube.
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