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Swedish Insurance Company Initiates Instagram Collage Contest by Marija Milosevic
  • March 12, 2013
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Every year 3.5 million Swedes choose ERV as their insurance company when they intend to travel. Honoring the trust they are given, the company decided, with the help of Deportivo agency, to create a bond between all those people by making their memory a piece of a puzzle in a photo challenge.

The photo challenge is designed as a collage, and is aiming to support amateur photographers among their consumers by pointing out that something they made is relevant and has its place in a big picture.

As Creativity-Online reports, all participants have to sign in with Instagram through ‘Semesterjakten’ (holiday hunt) site and add their own photos in order to guess what’s the city that looms behind a collage of memories. The one who guesses right will win a plane tickets to the place, and a chance to see and remember it through their own lenses.

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BY Marija Milosevic

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Marija Milosevic
    • 30 posts
As a student of journalism, Marija cultivates profound love and respect for this profession. Finding herself as an idealist, she believes she can make a certain contribution to the society. Big part of her life is salsa, which express oneness of all beauty that Cuban culture contains. She is a dog person.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.