Announced last Sepetmber, the Heineken Star bottle will make its debut in the U.S. through a new integrated campaign called “Arrive Big”, the first step in this campaigning being the premiere of the TV commercial “Déjà Vu” on the brand’s social media channels.
Building upon the popular “Legends” campaign and Created by Wieden+Kennedy, New York (directed by Rupert Sanders), the fast-action spot takes the viewers on an international journey around the world with the protagonist, or “Man of the World” as Heineken calls it, being inventive in any given situation.
The message of this video pitches around the idea of an international hero which makes impressions all over the world, but as well as subtly delivering that good old one: no matter where you go, Heineken still tastes the same.
The “Arrive Big” campaign, which details are yet to be unveiled later this month, will be boosted by additional retail elements as well as supported by digital extensions, giving a unique opportunity to one lucky consumer to tell his story and make a big arrival of his own. Recently, the brand has had major success with the crazy “The Candidate” stunt which went viral, as well as delivering various campaigns and installations last year.