Recently, we had the opportunity to witness the creativity of the interactive print campaign for Toyota’s luxury vehicle brand Lexus, but now the Japanese automotive manufacturer is celebrating their 75-year anniversary, with an amusing interactive family tree.
Although Toyota’s one of the most successful and longevous motor corporations, founded back in 1937 by Kiichiro Toyoda, the brand still continues to provide fresh and impressive campaigns and efforts for its customers. The new interactive family tree represents a timeline of all relevant data through the company’s history.
Your first impression of the family tree may be an overload of information and confusion, but soon you will get along and enjoy the journey through the company’s past. There are three different options that users can select – by model, body type and year, which further lead to numerous Toyota models, their description, specifications and the plant in which every specific car was built. If you are planning to buy a new car this family tree will surely convince you why Toyota is the automotive giant with more than 39 million unit sold.
Regarding the company’s great success, quality and market’s persistence Akio Toyoda, President of Toyota Motor Corporation commented:
We are determined to make our cars even better, to continue to give our customers the best possible product. This is the common goal of our 300, 000 Toyota staff members worldwide.
Check out the Toyota timeline here, and find your next favorite car model!