Would You Pass This Heineken Job Interview?
What does a brand like Heineken do when over 1700 people apply for a job position at the company? Skipping the standard questions and already prepared answers, Heineken wanted to test their applicants in a slightly different way in order to find the right person for the job… Read Full Story
A Digitized Burberry Personalizes Pieces Straight Off the Runway
Founded more than 150 years ago, Burberry is an icon of British culture, a seasoned brand with a story to tell. In spite of its old age, however, the fashion house remains dedicated to an audience of contemporary psychographics and an age under 30… Read Full Story
Nivea’s Stresstest for Germany’s Most Wanted
Nivea has definitely surprised its consumers (and me, for that matter). To market its new “Stress Protect” deodorant, the German body care brand teamed up with ad agency Felix & Lamberti to pull a prank on average travelers… Read Full Story
Popular French Instagramers Receive Surprise Gifts From Orange
When Orange France wants to promote its new high-speed mobile network, it does so with a quirky sense of humor and a smart contact list… Read Full Story
Diet Coke’s New ‘Hunk’ Designs Limited Edition, Fashion-Themed Cans
After being named Diet Coke’s creative director and starring in a very ‘hunky’ new ad campaign, the renowned fashion designer Marc Jacobs designed three limited edition Diet Coke cans as part of the brand’s “Sparkling Together For 30 Years” anniversary campaign… Read Full Story
Lexus’ New Interactive Print Campaign for Sports Illustrated: “Blend Out”
The Lexus company recently unveiled a new interactive campaign for the luxury sports car model Lexus IS 2014, which was presented in the reputable Sports Illustrated magazine under the name “Blend Out”… Read Full Story
Also in the news:
Burger King and Jeep Twitter accounts got hacked
Google introduces Chromebook Pixel
Reader’s Digest files for bankruptcy
Sony announces PlayStation 4
