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McLean Designs New Beverage Line for GNC by Branding Magazine
  • February 13, 2013
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Shadow Beverages partnered with GNC to develop a new line of beverages. Enlisting McLean Design to develop the new look, a new package design and proprietary bottle shape was designed with the goal of taking the brand to mainstream stores.

The new line, designed by McLean, spans from sports drinks, nutritional waters and protein beverages, now all featuring game-changing package design while strongly focusing on the product’s nutritious value. The brand’s new vibrant and strong look turned out to be a great success – a staggering 70% distribution was achieved in just fifteen weeks after its launch.

Check out GNC’s new look below, or take a look at other interesting packaging design, here.

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BY Branding Magazine

Branding Magazine
    • 363 posts
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.