Coca-Cola Ditches Polar Bears for Super Bowl, Creates a New Integrated Campaign
Instead on relying on their favorite Super Bowl mascots which have been around since 1993, Coca-Cola has made a pretty bold move of replacing them in favor of a completely new and integrated campaign… Read Full Story
Benetton’s New Campaign Celebrates Iconic Value of Color
Benetton’s new fashion campaign for Spring/Summer 2013 centers on the iconic value of color, breaking new ground for the Benetton brand… Read Full Story
Today was the launch date of TNT in the Netherlands and there is no better way to advertise than by drawing some dramatic attention… Read Full Story
Annie Leibovitz Makes Stella Artois Shine
Building upon the idea of a rich brand heritage, Stella Artois recently teamed up with the famous photographer Annie Leibovitz for a new ad campaign… Read Full Story
Grandpa Goes Wild in Taco Bell’s Super Bowl Teaser
With less than two weeks remaining before the Sunday’s Big Game, brands are pumping out a number of commercials and teasers… Read Full Story
McDonald’s Australia Places Its Supply Chain at Your Fingertips
A week ago, McDonald’s Australia premiered a short film, entitled TrackMyMacca’s, introducing a new iPhone app that allows buyers to track the integrity of their meals… Read Full Story
Also in the news:
Apple earnings disappoint
Breitling appoints David Beckham as the brand’s ambassador
P&G seeks to inspire with everyday acts
Victoria’s Secret commits to Greenpeace’s Detox campaign
