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Get Happy With Volkswagen’s Viral Super Bowl Video by Vuk Bojovic
  • January 28, 2013

We’re used to expect a ton of viral ads five to ten days prior to Super Bowl, but this year they are just… different. Volkswagen came up with a pretty neat idea to sum up the last year’s most depressing videos on YouTube and used them in their viral video, only 180 degrees different. All the raging, sad, angry and depressed were just happy. Followed by a song called “Get Happy” by reggae legend Jimmy Cliff, VW is a positive energy spreader, which also symbolizes this German car manufacturer.

Volkswagen had major success in 2011 with the “The Force” commercial” where it featured a young Darth Vader and 2012, where the Star Wars saga starred dogs in  “Welcome to the Barkside” and “The Dog Strikes Back” commercials. My bet is that Volkswagen really wanted to get back the YouTube community after scoring millions of views by featuring characters of some of the most prominent viral videos in a positive light. Good job VW, good job.

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BY Vuk Bojovic

Staff Writer

Vuk Bojovic
Vuk’s story is a dynamic one. He traveled halfway across the globe from Belgrade, Serbia to study Economics at Augustana College in Rock Island, Illinois. Exchanging cultures has powered his desire to discover everything that life has to offer. After being afforded the opportunity to create strategic advertising campaigns for Nissan by the American Advertising Association, Vuk found his passion in Marketing. He is not only a gifted analyst, but an imaginative spark in Creativity’s gas tank.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.