Nobody Listens to Music Anymore

Ask anyone who even slightly cares about a band or a specific genre of music and they will tell you that they do much more than listen…

Real fans feel music. Real fans buy records on the sleeve design alone. Real fans have the download, the single, the Japanese import and the 12inch of the same record because it just feels different on vinyl. Real fans can taste the snakebite and smell the sweat in the venue when they heard ‘that’ song for the first time.

Music lives in fans’ hearts and they take that spirit with them everywhere, not just when they walk into a venue or turn on the hi-fi.

HMV’s old model is sickly but there’s something in its heritage that could be it’s cure. In the 50’s it was one of the very first experiential shopping experiences. With road closures for store openings and personal booths that played everyone from Little Richard to Big Joe Turner. HMV was a sensory overload on the high street.

  • Freddie Mercury

    Except real fans aren’t now, and never were, the people buying music in the volumes that keep the industry ticking over. Real fans never bought their music from high street retailers, and never will. Makes for an emotive soundbite, but it’s bollocks. Just like tacking on the bog standard line about ’embracing digital’. ‘If music company X would just embrace digital (by hiring our agency) then they could totally be at the top of the digital music tree’. No they couldn’t, they’d just be another company with a digital presence. They’re not going to compete with iTunes, Spotify, Amazon, Grooveshark or even Youtube, and no amount of agency lingo and guff will change that.

  • Brizian

    “Real fans have the download, the single, the Japanese import and the
    12inch of the same record because it just feels different on vinyl.”

    Those aren’t “real fans”. Those are suckers.

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