Top 10 Articles of 2012Written by Branding Magazine / Featured in: Advertising, Automotive, Creative, Packaged Goods, Uncategorized / 10.01.2013.
To finally conclude 2012 in a special recap, we have selected some of the best articles which have been featured on Branding Magazine and which our readers found helpful and interesting. Enjoy!
Gamification. We all know immediately upon reading the word that there’s something inside that hasn’t been figured out. It’s too broadly applied and holds very little real meaning… Read Full Story
What do women want to see, feel and understand about brand packaging? For centuries women have responded to romance, flowers and chocolate. Why, because women respond when their emotions are activated… Read Full Story
Content marketing has been around for over 100 years, ever since The John Deere company introduced The Furrow, a custom-published magazine designed to help farmers (and John Deere) be more successful… Read Full Story
Market Strategies International conducted a research of 146 leading brands success in social media in 2011. The measurements include both consumer-generated social media and the brands’ sponsored content with an accent on the second one… Read Full Story
There’s a lot of information out there about how to build a great brand. And by ‘a lot,’ I mean, as my mother would say, a shisselful… Read Full Story
Instagram has made a huge impact on the social Web in 2012. Its hybrid integration capabilities with both Facebook and Twitter make it perfect for visual brand engagement… Read Full Story
The New Year, 2013, approaches. And as everyone knows, the number 13 holds great symbolism. For the religious among us there were the 13 guests at the Last Supper and the 13 tribes of Israel… Read Full Story
When it comes to branding, the main backbone of a strong and easily recognizable identity is expressing the right colors through a ingenious graphic design… Read Full Story
With the current rise of the infographic trend, it doesn’t seem to surprise me to see infographics applied in a specific way, like in this package design for InFusion tea made by Alejandro Grima as a student project… Read Full Story
I am not a designer nor do I play one on TV. However, I have done my fair share of branding and have worked with many a designer and art director on logo design and creation… Read Full Story