Top 10 Brand Campaigns of 2012Written by Branding Magazine / Featured in: Advertising, Uncategorized / 26.12.2012.
When it comes to brand campaigns, 2012 was a year where the focus shifted a lot more to the digital world, where numerous campaigns have had their online extensions and where brands managed to make the promotional push more noticeable through social media. Here is a selection of this year’s most remarkable campaigns as chosen by our editorial team.
As we all know, the start of the 2012 Olympic Games is approaching, and as we could have expected, Coca-Cola has prepared some really interesting content… Read Full Story
After sparking controversy with the UNHATE campaign in November last year, Benetton, through the UNHATE Foundation, launched a new global communication campaign to support unemployed youth… Read Full Story
Bacardi Limited, the world’s largest privately-owned spirits company, declared today 2012 will be its most innovative year since the creation of Bacardi rum in 1862… Read Full Story
Pepsi just unveiled its first global campaign that was created as a result of Pepsi’s new global positioning as well as its extensive global research that indicates that Pepsi fans like to capture the excitement of now and live to the fullest… Read Full Story
Apart from their marketing campaign for Intel Centrino in 2003, the brand was lacking a “real” one for almost a decade… Read Full Story
After numerous creative and engaging projects that have made Heineken really stand out from other beer brands this year, the company finishes 2012 with a special celebration of its rich history… Read Full Story
Having a famous brother can sometimes be an advantage, but it is not necessarily the case…. Read Full Story
Nissan launched a brand new global brand campaign called “WHAT_IF”, mainly focused on international airports and online features… Read Full Story
The commercial for Chanel No. 5 that we announced earlier has been released, starring no other than Brad Pitt as the first male representative of the brand… Read Full Story