After numerous creative and engaging projects that have made Heineken really stand out from other beer brands this year, the company finishes 2012 with a special celebration of its rich history. That’s right, Heineken officially turns 140 this week and it has prepared a number of special projects, the first one being Heineken Future Bottle Design Challenge 2013, a continuation of the successful project launched earlier this year. This competition invites fans of the brand and creative minds all over the world to remix Heineken’s bottle by getting inspired with treasured images of the brand’s past.
This is the first time ever Heineken has made available its assets online, serving both as a impressive insight into brand’s vision over the course of years and as an inspiration of things to follow, as Mark van Iterson, Heineken’s Global Head of Design explains:
“While we’re constantly looking ahead, we never forget our DNA – seeking inventive ways to draw on our evolution to create something new for the future. This ethos has helped to make Heineken so iconic over the course of its 140 years and we think REMIX is a great theme to involve designers all over the world, giving them the freedom to delve into our past and create their own take on our future.”
The top 30 entries selected by a panel of experts will be showcased at Milan Design Week in April 2013 where the winner of challenge will be picked with the help of a public vote. The winner will be then welcomed into the Heineken family by having his work featured all around the world in a form of a special 2013/2014 Limited Edition bottle with a matching gift-pack remixed by Heineken’s digital designer Joshua Davis.
“Remixing interests me so much because nothing ever really finishes – there’s always some sort of mutation or hybrid in design. Remix for me means taking things that are established and changing them in a way so that they become something new and unexpected,” says Davis.
The challenge is open anyone on Facebook and the submission deadline for designs is March 1st. As a brand, Heineken continuously strives to improve and grow, retaining that retro feel with a twist of modern approach. While it may not be uncommon for big brands to get closer with their fans through similar projects, there are rarely those, like Heineken, which give you a chance to become a part of the brand’s history. I mean, what could possibly be more awesome than having people drink their favorite beer from a bottle which you’ve designed? Exactly.
Here’s a recap of this year’s most prominent Heineken-related projects and campaigns which have been featured on Branding Magazine.
Yesterday, Heineken unveiled the result of their yearlong design initiative called Heineken Open Design Explorations Edition 1: The Club at the Milan Design Fair… Read Full Story
Heineken’s 140th anniversary Limited Edition Design Challenge has its winners – Rodolfo Kusulas, an industrial design student and Lee Dunford, a freelance designer… Read Full Story
Big companies always try to reinvent themselves with different projects by going where nobody can – the future… Read Full Story
Heineken just unveiled the action packed TV commercial as a result of their collaboration with the upcoming James Bond film called “Skyfall”… Read Full Story
Following the launch of Ideas Brewery earlier this year and encouraging fans of the brand to share their ideas for sustainable beer packaging, Heineken is once again at it with a new innovation challenge… Read Full Story
It seems that brands are slowly shifting their strategy to develop more sustainable and Eco-friendly products… Read Full Story
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